AVATAR continues to set new box office record.

According to Bloomberg.com,

“Avatar,” has become the top film in the U.S. and Canada for the third straight weekend with $68.3 million in sales, and will cross the $1 billion mark in domestic and international receipts today (Jan 3).


The James Cameron film will have taken in an estimated $1.02 billion overall for News Corp.’s Twentieth Century Fox since its Dec. 18 release, according to Hollywood.com Box- Office. Time Warner Inc.’s “Sherlock Holmes” was second this weekend with $38.4 million, and Fox’s “Alvin and the Chipmunks: The Squeakquel” was third with $36.6 million.

“Avatar” becomes only the fifth film to cross the $1 billion mark, Hollywood.com said. Another Cameron film, 1997’s “Titanic” is the highest-grossing film ever with overall sales of $1.84 billion. Others which have reached the milestone are “The Lord of the Rings: The Return of the King” ($1.13 billion), “Pirates of the Caribbean: Dead Man’s Chest” ($1.06 billion) and “The Dark Knight” ($1 billion).

“It’s the fastest movie in history to break the $1 billion mark,” said Gitesh Pandya, editor of Box Office Guru. “We’ve never seen a movie make so much money so fast.”

“Avatar” will probably surpass “Return of the King” to rank No. 2 worldwide by the end of this week, giving Cameron the top two spots, Pandya said. To date, “Avatar” sales in the U.S. and Canada total $352.1 million and $670.2 million in international markets.

It was reported that Avatar cost around half a billion dollar; now, it is clear that the money funded in making this epic is on its way of taking a higher and higher revenues.